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Kamis, 30 November 2017

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Quinn Quinn
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Patrick "Pat" Quinn (1937, London - (2008-06-13)13 June 2008, Melrose, Scotland) was a professional advertising copywriter and author who was also an aeroplane pilot and active in the Edinburgh music scene.

Quinn had 40 years' experience of the advertising business, and was also an advertising industry trainer and seminar leader. After moving to Scotland, he was a jazz critic for the Edinburgh Evening News.

He died of prostate cancer on 13 June 2008 at Borders General Hospital in Melrose, Scotland.


Video Pat Quinn (copywriter)



Professional life

As a teenager he was turned down for his first copywriting job because he didn't know how to define a unique selling proposition.

He first joined a London ad agency as a copywriter in the 1960s.

Positions held during his career an ad agency ranged from copy chief to creative director. Quinn also worked as a freelance copywriter, operating in London, Dublin, Edinburgh and Miami. As a professional copywriter Patrick Quinn wrote direct mail, newspaper advertisements, and newsletters.


Maps Pat Quinn (copywriter)



Books authored

Patrick Quinn has published 21 books on topics of advertising, marketing, and detective fiction, including:

  • The Secrets of Successful Copywriting (First published by William Heinemann Limited, revised 2005 with Markethill Publishing Ltd)
  • The Secrets of Successful Low Budget Advertising (Markethill Publishing Ltd, 2004)
  • The Secrets of Successful Exhibitions (Butterworth-Heinemann)
  • Word Power - Versions 1 and 2 (Markethill Publishing Ltd)
  • Thinking On Your Feet (Kogan Page)
  • When Do I Start? (Elliot)

Quinn also published thirteen detective fiction novels with New English Library, Robert Hale, and Ed McBain. He also wrote a flying training manual titled Ready For Take-Off.


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Writing style

"The office carpets were deeper than the Marianna Trench, executive desks were wider than the Brooklyn Bridge and the company cars were never less than top-of-the-range.", Quinn's writing style frequently mixed in crime drama story telling in teaching and advertising.


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Awards

  • Winner of the Cork Film Festival Grand Prix for a Kerrygold Butter television advertisement.

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References

Source of the article : Wikipedia

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